BOOTSTRAPPING YOUR BUSINESS
You've been ruminating on this idea and it's consuming all your thoughts. So, you smash your piggy bank, count your Kobo and Naira hoping there are no rainy days soon. You also quit your 9-5 (or not) and use the little capital you've garnered to birth this idea. You cut down on luxuries, get your product in the market, gain few customers (or not). Congratulations! you just bootstrapped your business.